Marketing Executive

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Salary: £25,000 - £30,000 (depends on experience) 

Location: Flexible: Reigate or Manchester area 

Job type: Full time  

Direct report: Head of Marketing 


About Us 

Infinity provides insight to enable clients to optimise marketing ROI, grow revenue and reduce operational costs. Infinity's enterprise call intelligence software is relied on by some of the world's leading companies, to gain enriched insight into the customer journey and which channels and keywords drive calls. 

Team Purpose  

Build, grow and support the Infinity business creating and executing integrated and successful marketing campaigns. 

Profile of Role 

The purpose of this role is to deliver new prospect and customer leads and opportunities into the Infinity Sales Teams with focus on email, social and paid media marketing channels.

Working closely with the wider Marketing team, Sales Team and CX Team your role will be to contribute and deliver against the created marketing plan with a clear and differentiated proposition, it will be your responsibility to build, deliver and maintain a clear multi-channel programme of activities. 

Creating market awareness, developing relationships through engaging content, campaigns and events (online and offline) whilst developing a close relationship with the Infinity Sales and CX teams will be crucial, ensuring there is a clear feedback loop, driving conversion and ultimately customer lifetime value. 

As part of this role you also be engaging and maintaining regular communication with internal teams, suppliers and technology vendors 

This role requires the delivery and understanding of the full marketing mix, you will need to be pro-active, determined and confident in the creation of email, social media, web and sales assets.

Owning and delivering the social media strategy is a key focus of the role. 

The successful candidate will be an excellent communicator, organised, passionate, enthusiastic, and confident.

Personal Attributes (required role behaviours) 

  • Highly motivated, self-starter who thrives under tight deadlines and a start-up environment, quick learner with a ‘roll up the sleeves’ approach and excellent attention to detail 
  • Has a passion for all aspects of marketing and keen to learn new technologies on the job 
  • Leads by example and takes ownership of their work – dealing with issues through to resolution 
  • Customer solution focused with business analytical and commercial awareness, takes accountability for own actions and constantly strives for greater results. 
  • An adaptable individual who can effectively work on their own to meet individual objectives and growth targets whilst remaining a strong team player who readily shares and documents knowledge in support of others to meet departmental objectives and targets. 
  • Proactively develops their knowledge and skills of business offerings and shares ideas and feedback to relevant parties to continuously improve the service offering and drive business growth. 
  • Committed to providing a quality service. Maintains high professional standards, is methodical, accurate, analytical and displays a high attention to detail. 
  • Confident and professional with excellent interpersonal, communication and presentation skills with the ability to communicate effectively at all levels within the business. 
  • Reacts well to change, stays positive despite setbacks and thrives in a high growth fast paced work environment. 
  • An aptitude for problem solving with structured approach. 
  • Overall a good team player 

Knowledge & Experience Requirements 

  • At least 3 years prior digital marketing experience in a similar role required 
  • Copywriting and proofreading skills  
  • Knowledge of Salesforce (CRM System)  Advantageous 
  • Experience in planning and delivering regular campaigns 
  • Prior experience using a content management system tool (CMS) - Advantageous 
  • A keen interest in Marketing and Technology  
  • Knowledge of HubSpot - Preferred 
  • Proficient with Microsoft Office 
  • Educated to college or degree level 

Key Responsibilities 

  • Objectives - Responsible for driving Marketing and Sales Qualified Leads through organic/paid social, website and email. This will include optimizing website conversion. 
  • Brand – Ensure the integrity of Infinity’s brand is upheld at all times – internally and externally.  
  • Marketing Plan - Work closely with the Sales, Marketing and Product teams to assist in gathering, developing and delivering on a clear plan and calendar of marketing activities. 
  • Marketing Assets – Working alongside our Head of Content and Senior designer in producing marketing materials, ensuring stakeholder buy-in, including email, social media, paid media and sales collateral to assist the Infinity Sales Teams in lead generation and opportunity building. 
  • Content - Writing and proofreading all paid media, email, social and web content ensuring consistency and ensuring it is in line with internal content principles.  
  • Website - Ensure the Infinity.co website is fresh and optimised for Lead Generation, this will require liaising with internal content, design and other resources. 
  • Relationships - Develop good internal working relations with the Sales, Customer Success, Marketing, Product, and Technical teams and external relations with suppliers and technology vendors 
  • Systems – Understand and support the development of key systems, ensuring all campaigns and marketing activities are tracked and can be efficiently and accurately reported upon. This includes ensuring Salesforce is kept up-to-date, 
  • Reporting - Monitor, analyse and deliver reports on campaign activity providing insights that will deliver incremental improvement. 
  • Events and Webinars – Planning, sourcing and securing internal and external events and media/content sponsorships. 
  • Competitive Analysis - Monitoring competitor activity, sharing key insights with wider working group. 
  • Marketing Support - Provide support to the marketing team with ad-hoc projects  

Benefits 

  • 22 days holiday (increasing to 23 after 1 years’ service, and 24 after 2 years’ service) 
  • Private family healthcare 
  • Auto Enrolment pension savings  
  • Life Assurance x4 salary 
  • Ride2Work Scheme 
  • Business handset (If required)  
  • Breakfast club  
  • Flexible working  

 

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

RH2 9AQ
RH2 9AQ Reigate Directions HR@infinity.co View page

Manchester

One St Peter's Square
M2 3AE Manchester Directions View page

The Perks!

  • Health & Family

    Private Healthcare, EAP, Life Assurance (4x Salary)

  • Learning & Development

    Full product training, general training and other L&D opportunities

  • Team Building

    Monthly or quarterly events, team trips, and Friday beers

  • Socials

    Summer and Christmas parties, and frequent gatherings

  • Free Refreshments

    Breakfast Club, fruit, snacks, and celebratory pizza deliveries

  • Communication

    Monthly company updates

Why work for us?

We have a welcoming culture which will make you feel at home from your first day. Your assigned buddy will be with you throughout your journey. Our vibe is fun mixed with passion and dedication, we truly are a work hard, play hard team.

Already working at Infinity?

Let’s recruit together and find your next colleague.

email
@infinity.co
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