Senior Email Marketing Manager

Salary: £40,000 - £50,000

Location: Reigate or Manchester area, Hybrid, 4.5-days working week

Job type: Full time

About the Company

Infinity is a call intelligence company that helps big brands understand exactly which of their marketing channels drive phone calls and more importantly sales.

We are a fast-growing SaaS business, launched in 2010 and now the established UK market leader with annual recurring revenues of £17m and growing at 40% year on year. With 20% of revenue in the US, Infinity is poised for full international expansion with coverage in 75 countries, including 500+customers and 120+ employees in Reigate, Manchester and London in the UK, Baltimore and San Francisco in the US.

Infinity secured £10m of Private Equity investment in 2016 to accelerate the growth of the business. In 2021 we acquired ResponseTap, a SaaS business in the UK who also specialised in call tracking and contact centre optimisation. The goal is to grow 5-fold in the next 3 years through organic growth and further acquisitions, new routes to market, international expansion and development of new services.

Our business works with a range of clients and partners across many verticals, and we are keen to grow on all fronts including both the Enterprise and mid market, with a focus on creating, building and nurturing strong relationships with digital marketing agencies and other technology partners, such as Google and Facebook.

Profile of Role

Infinity is looking for an experienced Senior Email Marketing Manager with a keen eye and enthusiasm for all things digital marketing, who can make an immediate impact in our team. In this role, you will combine your current knowledge of email marketing skills and standard methodologies to support our prospect marketing programs, along with outbound marketing experience to manage the creation of prospecting email sequences to be used by the sales organization.

You will execute and scale email campaigns that connect to our prospects at different stages of the customer journey and drive engagement and most importantly conversion. This role is responsible for owning the HubSpot Marketing Automation platform, marketing dashboards in Salesforce, marketing campaign processes, campaign forecasting and analysis to continually optimise marketing campaign performance [lead gen, conversion rates, CAC and ROI].

Key Responsibilities

• Responsible for lead gen forecasting, marketing planning processes, pipeline analysis, conversion metrics & optimising quarterly demand plans across the marketing and sales funnel to support commercial objectives.

• Design, build, test and refine our marketing led email nurture and outbound sales campaigns, that combine to drive leads and MQL’s.

• Build/modify HTML templates for email campaigns working in collaboration with our content and creation team.

• Track, report and make recommendations on all activities, using data to continually optimise campaign performance (lead gen, conversion rates, CAC and ROI), focusing on our buyer personas.

• Manage the email calendar and cadence to ensure the best CX is delivered to clients and prospects.

• Manage and champion our MarTech platforms: HubSpot CMS, HubSpot CRM and Marketing Automation tools

• Develop and operationalize marketing strategy to include sales coverage models and market penetration to identify commercial opportunities.

• Be agile and address the ongoing demand for opportunistic and ad hoc marketing needs of the sales team in response to health of the pipeline

• Maintain data integrity/compliance regulation reports

• Manage importing new data in our CRM

• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert leads into customers.

• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

• Develop documentation and road maps for processes, A/B tests, and campaigns for continuous learning and optimisation.

Knowledge & Experience Requirements

• 3 years+ experience in Email Marketing, preferably with a fast-growing SaaS enterprise software company

• Exhibits sound business judgment, strong analytical skills, and a proven track record of taking ownership, leading data-driven analysis, and influencing results

• Well organised and display the ability to structure and prioritise work

• Have a relentless drive and desire to achieve impact and drive results

• Dynamic problem-solving skills and ability to thrive in an ever-changing environment 

• Curious about people, love to speak, build and nurture internal relationships

• Excellent communication skills and ability to work cross functionally

• Hands-on experience with Salesforce, Sales Navigator and HubSpot

Benefits

● 25 days holiday

● Private family healthcare

● Auto Enrolment pension savings

● Life Assurance x4 salary

● Ride2Work Scheme

● Breakfast club

● Flexible working