Campaign Manager

Salary: £40,000 - £50,000

Location: Reigate or Manchester area

Job type: Full time - Permanent | Hybrid (3 days WFH) | 4.5- day work week

About the Company

Infinity is a call intelligence company that helps big brands understand exactly which of their marketing channels drive phone calls and more importantly sales.

We are a fast-growing SaaS business, launched in 2010 and now the established UK market leader with annual recurring revenues of £17m and growing at 40% year on year. With 20% of revenue in the US, Infinity is poised for full international expansion with coverage in 75 countries, including 500+customers and 120+ employees in Reigate, Manchester and London in the UK, Baltimore and San Francisco in the US.

Infinity secured £10m of Private Equity investment in 2016 to accelerate the growth of the business. In 2021 we acquired ResponseTap, a SaaS business in the UK who also specialised in call tracking and contact centre optimisation. The goal is to grow 5-fold in the next 3 years through organic growth and further acquisitions, new routes to market, international expansion and development of new services.

Our business works with a range of clients and partners across many verticals, and we are keen to grow on all fronts including both the Enterprise and mid-market, with a focus on creating, building and nurturing strong relationships with digital marketing agencies and other technology partners, such as Google and Facebook.

The Role

Infinity is looking for an experienced Campaign Manager with a keen eye and enthusiasm for campaign activation and automation, who can make an immediate impact in our team. In this role, you will combine your current knowledge of email marketing skills and standard methodologies to support our prospect marketing programs, along with outbound marketing experience to manage the creation of prospecting email sequences to be used by the sales organization.

You will execute and scale email campaigns that connect to our prospects at different stages of the customer journey and drive engagement and most importantly conversion. This role is responsible for owning the HubSpot Marketing Automation platform, marketing dashboards in Salesforce, marketing campaign processes, campaign forecasting and analysis to continually optimise marketing campaign performance [lead gen, conversion rates, CAC and ROI].

Knowledge & Experience Requirements

• Results driven and ability to report on key marketing metrics to various stakeholders
• Experience of working within Technology or SaaS businesses advantageous
• At least 3 years’ marketing experience in an integrated marketing role
• Experience in HubSpot an essential
• Ability to work autonomously
• Strong communication, influencing and negotiating skills – both written and verbal
• Excellent organisation and time management skills
• Ability to analyse and discuss ROI
• Exceptional editorial judgement and proofreading skills
• Knowledge of digital/online industry tools, key players and trends
• Resourcefulness, team orientation, enthusiasm, and an entrepreneurial spirit

Key Responsibilities

● Responsible for lead gen forecasting, marketing planning processes, pipeline analysis, conversion metrics & optimising quarterly demand plans across the marketing and sales funnel to support commercial objectives.

● Develop and operationalize marketing strategy to include sales coverage models and market penetration to identify commercial opportunities.

● Project manage all marketing campaigns to ensure each activity is executed on time, every time.

● Be agile and address the ongoing demand for opportunistic and ad hoc marketing needs of the sales team in response to health of the pipeline

● Work with our creative team to design, build, test and refine our marketing led email campaigns and outbound sales campaigns, that combine to drive leads and MQL’s.

● Manage the email calendar and cadence to ensure the best CX is delivered to clients and prospects.

● Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.

● Track, report and make recommendations on all activities, using data to continually optimise campaign performance (lead gen, conversion rates, CAC and ROI), focusing on our buyer personas.

● Develop documentation and road maps for processes, A/B tests, and campaigns for continuous learning and optimisation.

● Manage and champion our MarTech platforms: HubSpot CMS, HubSpot CRM and Marketing Automation tools

● Maintain data integrity/compliance regulation reports

● Manage importing new data in our CRM

● Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert leads into customers.

Benefits

● 25 days holiday

● Private family healthcare

● Auto Enrolment pension savings

● Life Assurance x4 salary

● Ride2Work Scheme

● Breakfast club

● Flexible working

We welcome our employees with open arms and create an environment where you can bring your best self, every day! Infinity is proud to be an equal-opportunity workplace, we believe that diversity and inclusion among our incredible workforce are critical to driving our success and helping us achieve our ambitious targets! Our mission is to recruit, develop and retain the most talented individuals, each with their own story to tell.